Case ID: 594001
Solution ID: 15839

American Airlines Value Pricing A

Overview of Case Solution

In April 1992, American Airlines released "Value Pricing" -- a radical simplification from the complex pricing structure which had developed over greater than a decade following deregulation from the U.S. domestic air travel industry. American expected the new pricing structure would benefit customers and restore profitability to both American and also the industry in general. The critical problem elevated is: Would American's bold initiative work?


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