Case ID: 596046
Solution ID: 16016

Erox Corp Leverage Marketing

Overview of Case Solution

Erox Corp. is really a biotechnology start-up that produces items that contains synthetic human pheromones. It had been founded in 1989, went public in 1993, and introduced inside a turnaround team in 1994. Sales raped from $110,000 in 1993 to in excess of $a million in 1994, with prospects for ongoing hyper growth. Pheromones are odor free biochemical cues secreted by individuals and creatures to help the behavior of others of the identical species. Bio technologists have found human pheromones, and Erox has patents safeguarding its utilization of synthetic human pheromones for males and ladies in cosmetic items for example fragrances, aftershaves, and the body creams. Realm is planning a national U.S. retail launch of their scent products: Real for ladies and Realm for Males. Michael Stern, Vice president marketing and purchasers, is promoting a effective direct-marketing campaign utilizing a 30-minute infomercial. His challenge would be to create a utilized marketing communications campaign to aid the launch of Realm in Bloomingdale's.


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