Case ID: F1210A
Solution ID: 29813

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Case Solution

Social science studies have shown that individuals are heavily affected with a need to conform using the group. Companies along with other organizations are starting to know the energy of social norms--for instance, the British government used this insight in letters to delinquent citizens, and it is NHS has attracted onto it to lessen skipped clinic visits. Five recommendations for businesses searching to make use of this effective tool.

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