Examines BMW's decision on how to manufacture prototype automobiles. In the past, BMW's prototypes were hand made by highly trained artists within the company's shop. An offer has been created to change the procedure to ensure that prototypes are created in ways that may better uncover potential issues that could arise throughout final production. As the new approach is anticipated to create production start-from new models softer and lower quality problems, there's some concern within the organization that it'll result in less versatility to alter (and improve) designs throughout the expansion cycle. Explores techniques used in competing on quality inside a luxury product segment and just how the merchandise development process affects all these. Another objective would be to examine the idea of the prototyping strategy and also the role prototyping plays in connecting development techniques and manufacturing techniques.
Introduction and problem Identification
Strategic Alternative I
Strategic Alternative II
Strategic Alternative III