Barnes and Noble, Inc. is the world's biggest retail book retailer and the most astounding evaluated brand in the United States with more than 1300 book shops and 650 grounds stores (Barnes and Noble, 2014). Because of the deluge of innovation in business operations and the resulting movements in the methods for directing business, Barnes and Noble is attempting to reposition itself in the advanced future (Wunker, 2011). This paper endeavors to reveal insight into the essential attributes, procedures, assets and frameworks of the Barnes and Noble, Inc. It at last evaluates the execution of the firm in an aggressive scene.
2. Important Characteristics of Barnes and Noble
3. Strategies of Barnes and Noble
4. Internal Characteristics of the Firm
5. Assessment of the Firm Performance