Better World Books, a youthful start-up, supplies a socially-conscious option to Amazon . com, collecting and selling used books to prevent them from entering the waste stream, while supplying some of the profits to aid global literacy efforts. The case presents a growing new business design: the to make money "B corporation" made to mix profits and mission. Founder Xavier Helgesen struggles with how you can cost his items to capture the need for their social good, how you can manage multiple channels of distribution, including selling direct to customers, and controlling negative public awareness from the social impact from the business once the organization turns lucrative.
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