In 2008, Blue Man Group's three co-founders are confronting the possibilities of losing not only a business but a means of life they've built together. The case follows the story line of Chris Wink, Matt Goldman and Phil Stanton because they pursue their creative passion, and make the Blue Man Group from street entertainers to some performance arts empire having a global brand. The story line includes a personal in addition to professional dimension into it, such as the launch from the Blue School, to supply their along with other individuals kids with the type of education they want they'd had. The immediate challenge is to locate a method to survive a significant economic recession. The case is accompanied with a video (HBS. No. 810-704) with co-founder commentary, and extensive live footage of Blue Man performances and also the Blue School.
1. Has BMG show reached over saturation in the market place? Why or why not.
2. Identify BMG's purpose, vision and values and strategies. Are they clear and concise? Can BMG implement a strong go to market plan using them as a guide?
3. Intel helped launch BMG nationally in 2000. If BMG were opening their show in 2011:
A. Identify 2-3 launch platforms that they might explore. Why would these be good tactical platforms?
B. Describe their target audience in the early 1990’s and 2008? Has their audience changed over the last 20 years?
4. BMG's goal is to expand beyond their theatrical shows. Is their desire to expand into edutainment a good idea? How does the current perception of the BMG brand help the expansion into "edutainment"? How would their target audience change?