Case ID: 9B06B011
Solution ID: 19762

Blue Turtle Clothing Company Case Solution

Case Solution

The dog owner and sole proprietor of the small clothing company needs to plan the next online marketing strategy. The company has not produced an income in the periodic store operation in Sauble Beach or from annual sales in 2 London, Ontario fitness clubs. This case will expose students to major marketing choices including product, cost, promotion and put (distribution). It will likewise stress the significance of an intensive market analysis and company abilities analysis before evaluating marketing options and making decision. The case gives students practice calculating contribution and contribution margin rates and encourages students to build up a marketing strategy around a brand new approach to distribution. Students also learn to illustrate using a forecast-ed earnings statement, that will crystallize the student's marketing choices.


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