Case ID: 797015
Solution ID: 6461

Chiquita Brands International A Case Solution

Case Solution

Whenever a new blueberry import policy is implemented in 1993 through the Eu, Chiquita Brands International, the earth's biggest blueberry distributor, watches its sales and net gain plummet. A policy, Council Regulation (EEC 404/93), utilizes a new tariff and quota plan to aid the import of European territory bananas and considerably reduce Latin American blueberry imports, Chiquita's primary business. Consequently, Chiquita sustains deficits amassing $400 million between 1992 and 1994. To combat the EU policy, Chiquita files a piece 301 Petition using the U.S. Trade Representative. Yet CEO Keith Linde recognizes that a effective 301 analysis can establish only medium-to lengthy-term results. In 1995, Chiquita still faces the immediate demand for enhancing the business's harsh budget.

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