Case ID: SKE116
Solution ID: 2792

Cruzsalud Health Care for Low Sectors Case Solution

Case Solution

Cruzsalud would be a medium-sized company, founded in November 2004. The business's business design took it's origin from the idea pre-compensated health care, by way of which low-earnings customers obtain some health services in return for a set payment per month, with prices varying from 9 to 40 1000 bolivars (US$ 4.00 to 18.60) monthly. Once procedures were arrived, Cruzsalud needed to face several management problems associated with expected sales and customer fee collection systems. Furthermore, Cruzsalud faced a dilemma associated with its business design. What The Law States for Place of work Prevention, Conditions, and Atmosphere, that was passed in This summer 2005, forced companies, no matter size, to supply place of work health and safety services. As a result of that mandate, and also the determination proven by government bodies to conform by using it, business interest in health services spiraled. This chance, along with the difficulties faced in reaching the needed amount of clients, brought the investors to question whether Cruzsalud should continue to pay attention to the low-earnings sector, as managers suggested, or move towards the marketplace for worker health plans.


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