Inside companies and beyond them, business and ethics still demand managers to create tough choices. Concerns about conducting business in Nigeria, how to deal with plant closures, issues including personnel matters--none is totally new. What's new may be the interest the general public consumes business choices and also the pressure it is applicable--pressure that tempts boards and managers to sidestep hard options. Managers should be available to the function ethics plays in making decisions. Know what your location is on issues as a person. Weigh all of the competing interests carefully. Then simply just start conducting business and allow your actions speak on their own. This short article won HBR's 1986 Ethics running a business Prize.
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