As Facebook capped one billion monthly customers in October 2012, the internet social networking ongoing to manage questions regarding the best way to monetize its surging traffic. The organization could invest further in new advertising items, which symbolized a lot of the revenue so far, or focus on the Facebook Platform which help third-party designers create and distribute their very own programs. Following a long awaited yet largely disappointing dpo (IPO), Facebook's stock cost continuously rejected. It grew to become crucial for the Facebook team to recognize sustainable growth possibilities, particularly weight loss of their users list utilized the website via mobile products.
1. Why do people use Facebook?
2. What do they do when they are there?
3. Evaluate the success of advertising on Facebook.
4. Which of the three options should Facebook emphasize in order to monetize?