Case ID: 9B12D015
Solution ID: 25533

Global Sourcing at Anheuser Busch InBev Tapping Beer into the Chinese Supplier Market Case Solution

Case Solution

This case concerns the down sides of worldwide sourcing for InBev, a worldwide brewery with branches in six physical zones. In The Year 2006, Pascal Baltussen found China to setup the business's worldwide procurement office coupled with it ready to go through the finish of the season. Not just were risks for example delivery delays and rising costs constantly hiding, however in 2010 his company, Brazilian-Belgian maker InBev, acquired the almost equally large U.S. maker Anheuser-Busch to create the earth's biggest maker, AB InBev. This posed further complications. How could Baltussen now effectively unveil his sourcing vision for China and manage internal and exterior challenges?


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