Case ID: 9B11A044
Solution ID: 19397

Growing the Mamas & Papas Brand Case Solution

Case Solution

Nawaal Motlekar may be the controlling director of Kwenta Media and founding editor of Mamas & Papas, a lately released raising a child magazine in Nigeria. From her early business encounters, Motlekar created a personal and professional curiosity about raising a child magazines. Like a Black South African lady married for an Indian guy within an progressively multi-racial and multi-cultural society, Motlekar recognized a spot for any raising a child magazine that will attract a wider and much more racially and culturally inclusive target audience. After extensive development and research, she released the Mamas & Papas magazine at the begining of 2009. The case charts Motlekars journey being an entrepreneur, in addition to her efforts between 2006 and 2009 to create playboy to existence. The case explores the quantitative and qualitative research approaches utilized by Motlekar, in addition to her marketing and branding initiatives towards creating a Mamas & Papas brand beyond only the physical magazine. Using the magazine getting been in shelves for 12 several weeks, Motlekar and her board faced numerous choices. These incorporated choices to increase advertising revenues and circulation, in addition to selecting how you can extend the Mamas & Papas brand into related groups.


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