Case ID: 9B07A010
Solution ID: 19462

Hips Feel Good Doves Campaign for Real Beauty Case Solution

Case Solution

Dove is among Unilever's better-known personal care brands. It's significant top-of-mind awareness among women in lots of nations. So that they can increase product sales by 80 percent, Unilever re-released Dove in 2004. The campaign asks the issue What's real beauty? and tries to redefine it with techniques that challenge generally described stereotypes. This case examines the re-launch of Dove, Unilever's well-known worldwide personal care brand, and also the marketing issues behind its phenomenal success. Additionally, it boosts questions on how to keep up with the brand's momentum as the next thing originates. In 2007, Dove items continue to be well considered by customers and also the campaign has attracted copy cats, including brands outdoors the cosmetics and beauty care sector.

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