Case ID: W12132
Solution ID: 13957

I Star Expanding in North America Case Solution

Case Solution

The leader of I-Star America, Corporation. and vice-leader of I-Star Corporation reflected on the prosperity of I-Star within the Chinese and Japanese IT marketplaces and also the challenges of growing share of the market in North America, among the biggest marketplaces on the planet. I-Star was likely to grow about 30 percent within the next couple of years, and also the leader considered if the strategy utilized in Japan could be relevant to North America. Many Chinese businesses that experienced success in China were less effective in worldwide (western) marketplaces for a number of reasons, including failure to evolve business processes and items towards the new market and also the perception that Chinese products or services may be of lower quality. The leader thought which i-Star's past and future success depended around the company's capability to innovate in creating value because of its clients. He thought that with the proper strategy I-Star could generate revenues people Dollar 50-100 million and increase your cadre in excess of 200 employees within the software and services division in North America. How could I-Star increase its brand awareness and presence in North America to best achieve these goals?


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