Presents a short historic summary of Enron's rise, its proper achievements and failures, the evolution of their business design, and also the business processes depended upon by Enron's management they are driving and monitor the company. A rewritten form of an early on case.
1- Did the diversification make sense? Why? Why not?
2- Please appraise Enron’s key management systems and processes: what were their strengths, weaknesses?
3- Can you identify internal factors that led to the collapse?
4- Can you identify external factors that led to the collapse (What pressures did Enron’s management face in 1999/2000)?