Case ID: 608001
Solution ID: 35793

JetBlue Airways Valentines Day 2007 Case Solution

Case Solution

Explains an operational crisis for Jet Blue Airways throughout an ice storm within the eastern US in Feb 2007 and stories the airline's immediate response. Provides detail in regards to the good reputation for the air travel from the founding in 1999 with the Feb 2007 crisis, which forced the air travel to cancel greater than 1,000 plane tickets during the period of six days. Additionally, talks about the first reaction to the crisis by CEO David Neeleman and the management team. Students are supplied using the chance to judge this response when it comes to its effect on customer relations, growth prospects, and continuing procedures for Jet Blue.


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