Case ID: 813079
Solution ID: 21058

Lit Motors Case Solution

Case Solution

In mid-2012 Lit Motors had produced both engineering and style prototypes and carried out initial customer tests on under $750,000 of investment. Lit Motors' founder, Daniel Kim had began the organization to create and manufacture a competent electric 2-wheeled vehicle. The organization had refined the designs for that key technologies needed coupled with a functional prototype, an awareness from the manufacturing processes for use and a listing from the components needed. Additionally they were built with a design prototype that they accustomed to conduct customer tests and establish responses to prices levels. At this time, management was striving to boost $15M to obtain nearer to manufacturing prototypes, but had they sufficiently demonstrated out both manufacturing feasibility and also the market demand? How could they address the following hurdles when it comes to partnership building, logistics management and go-to-market techniques?

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