To increase their effectiveness, color cases ought to be printed colored. Highlights the important thing role of choosing creative in brand communications, the difficulties of creating a brand name inside a turbulent cultural atmosphere, the difficulties of stretching a marketing campaign, and also the interpretation of advertisements like a crucial senior management skill. Includes color exhibits.
1- Carefully analyze the existing and proposed Mountain Dew ads.
2- How well does each ad leverage:
a. The brand’s historic equity
b. The consumers’ cultural understandings of the brand
c. The communications goals for this campaign?
3- Which ads would you invest in? Why?