Case ID: 502040
Solution ID: 31120
Words: 900
Price $ 45

Mountain Dew Selecting New Creative Case Solution

Case Solution

To increase their effectiveness, color cases ought to be printed colored. Highlights the important thing role of choosing creative in brand communications, the difficulties of creating a brand name inside a turbulent cultural atmosphere, the difficulties of stretching a marketing campaign, and also the interpretation of advertisements like a crucial senior management skill. Includes color exhibits.

Excel Calculations

Questions Covered

1- Carefully analyze the existing and proposed Mountain Dew ads.

2- How well does each ad leverage:

    a. The brand’s historic equity

    b. The consumers’ cultural understandings of the brand

    c. The communications goals for this campaign?

3- Which ads would you invest in? Why?