Case ID: 9A98M036
Solution ID: 19882

Palliser Furniture Ltd Case Solution

Case Solution

Palliser is really a large, effective family-possessed furniture manufacturer in Manitoba, Canada, that has to react to the progressively global character of their business. Its current business strategy, an item of worldwide trade liberalization, is clearly dedicated to exports towards the U.S. However, management perceives risks and restrictions to growth using their current product/market position and should decide whether and just how to alter. Management is confronted with an overseas entry mode decision in Mexico and/or China. This case is appropriate for any course on worldwide management, worldwide marketing, or proper management. (A 3-minute video could be bought with this particular case, video 7A98M036.)

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