Case ID: W11037
Solution ID: 11052

Privacy Issues and Monetizing Twitter Case Solution

Case Solution

It had been early 2010, and also the Twitter Trio, the founders of Twitter, experienced a altering market situation along with a pressure to earn money. Twitter would be a free service that were operating with no viable strategic business plan since 2006. At the beginning of 2010, Twitter was still being not making enough money and the time had come Twitter demonstrated real ROI. The trio needed to pick a business design which was competitive. There is an information mining project that may bring all of the funds Twitter required to remain in business, make profit and contend with others. However, the founders were concerned this project may be perceived to intrude on users' privacy, even just in a business which was founded based on discussing information openly.

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