This Business to business role play case and also the six role play supplements describe a merchant account manager's seven month sales process and also the customer's purchasing procedure that brought to some lost order. It's an excellent case to understand more about business purchasing behavior, the discipline from the selling process and also the control over sales assets (time) being an resource. It may be incorporated within an opening marketing course in the Master of business administration or undergraduate level. It's equally effective for executive development. Additionally, it matches a Business to business marketing course to understand more about business purchasing behavior, or perhaps in the introduction module inside a sales management course.
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