Previously decade, Procter & Gamble has changed Oil of Olay from "oil of old lady" into Olay Total Effects -Body of their most powerful brands. Is among your brands a gemstone within the rough? The authors outline five key questions to help you assess if you should purchase brand reinvention. If your brand can answer these yes, odds are good it can be changed from the laggard right into a star. The authors present 5 aspects of their Brand Reinvention Framework: proposition, target, choices, production, and funnel, explaining at length how to overcome each element.
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