Case ID: 9B04A016
Solution ID: 26021

Samsung Redefining a Brand Case Solution

Case Solution

In under ten years, Korea's Samsung has changed itself from the maker of low-finish electronic devices right into a legitimate rival to Japanese industry titans for example The new Sony and Panasonic. Success continues to be due largely to efforts to re-position Samsung like a provider of trendy, leading-edge technology. But shadows from the old brand image remain, spurred on through the ongoing accessibility to some of the company's traditional items. The leader of Samsung Electronics Canada continues to be forwarded to solve this issue, compelling difficult options regarding product, prices, distribution and promotion that threaten to harm sales and short term profits.

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