Case ID: 510064
Solution ID: 30430

Sony and the JK Wedding Dance Case Solution

Case Solution

Professionals at Sony Music Entertainment confronted a dilemma: a person-produced video featuring questionable artist Chris Brown's music was netting countless sights each week online. Sony held the copyright towards the song, and was titled to problem a take lower notice towards the party that submitted the recording. How should Sony act? This case compares the issues faced by entrepreneurs within an atmosphere by which customers disseminate content with no assistance, or approval, of gatekeepers.

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