Quack.com was at dire straits. An earlier entrant within the voice portal market, Quack was rapidly drained of cash. The business's management team had just came back from the road show for any second round of venture financing, but they were not successful. To exacerbate this problem, Quack's two major rivals had each received substantial funding. In the current burn rate, Quack could survive on its bridge financing for just three more several weeks. Furthermore, following the first couple of several weeks of running the voice portal, Quack's business-to-consumer model for voice sites had been showing indications of weakness. Quack's management thought the failure of their road show might be associated with its B2C focus. The organization was facing many major choices that will reshape and dictate the way forward for the firm. This case handles the potential choices for new strategic direction.
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