After several cool product failures, the organization started using customer input to assist develop new items. In 1989, the fishing electronics market is going through a recession, and also the company's profits are sliding. The organization, that has one products (depth sounders) along with a strong brand (Humminbird), has carried out substantial researching the market on three new items. Of those, the first is extra time from the existing line, as the other two could be cool product lines for the organization. Top management is determining which a number of the 3 new items it ought to proceed with.
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