Case ID: 511115
Solution ID: 30333

The Eleganzia Group Case Solution

Case Solution

Eleganzia Group management confronts tough choices heading in to the summer time of 2010. With tourism decreasing because of the worldwide economic decline, Gm Giannuzzi have to research how you can set prices in the Forte Village Resort, the Group's best-known property. His management team is further divided on if the prices model in the resort should switch to being all-inclusive (instead of one where visitors are billed for every additional activity or dining option on the pay-as-you-go basis), and whether or not to convert a lot of some-star rooms into 5-star suites. Lately acquired qualities, like the Castel Monastero in Tuscany and also the Maddalena Hotel & Yacht Club in north Sardinia, pose a branding challenge. Can all of the qualities, such as the Forte Village, be effectively introduced under one umbrella brand, namely, Eleganzia? Furthermore, what if the character of every these new qualities be?


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