This case covers the story line of Wow prime Corp., a Taiwanese food company that increased from one-restaurant operation in 1993 to some conglomerate that possessed 100s of restaurants this year. The originality of Wow prime�s growth was its multiple-brand strategy, where the organization introduced 11 restaurant brands as a whole, each having a unique customer value proposition. The decor, menu, and cost point also varied across all brands, each serving specific segments of Taiwanese customers. All brands, while being situated noticeably on the market, also had certain parallels within their procedures inside the group.
Estimated Submission On |