Case ID: CMR210
Solution ID: 13921

Uncovering Patterns in Cybershopping Case Solution

Case Solution

Academics and professionals alike happen to be quarreling about if the Internet brings an innovative alternation in the essential approach we take to conduct business or if it really provides a new distribution funnel and communication medium. No matter the response to that debate, one factor is for certain: the web provides managers with a whole lot of customer information which was formerly not available. Thus, the brand new struggle is to manage these details and for doing things precisely and effectively to determine clients, trends, and gratification. However, the level of this data has overcome many e-commerce managers. Consequently, e-commerce managers happen to be concentrating on aggregate-level summary statistics instead of fully using their data. Using generally available click stream data, this short article talks about the advantages of separating a person customer's purchasing behavior into simple designs of visits and buying conversion. This research into the purchasing process enables us to look at more carefully the connection between store visits and buying behavior.


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