Case ID: 582039
Solution ID: 15823

Vicks Health Care Division Project Scorpio A Case Solution

Case Solution

The Vicks Health Care Division lacks a good form entry within the OTC common colds care category and it has created a "me-too" product. The primary issues are whether there's an chance for that product, and, if that's the case, how it ought to be situated. Primary teaching objectives will be to use researching the market data as input for assessment of market chance and growth and development of product positioning.

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