Case ID: R1006Z
Solution ID: 28154

When the CEOs Personal Crusade Drives Decisions Commentary for HBR Case Study Case Solution

Case Solution

For teaching reasons, this is actually the commentary-only form of the HBR case study. The case-only version is Reprint R1006X. The entire case study and commentary is Reprint R1006L. Every year the DM Bicycle Company focuses its CSR efforts on fighting childhood weight problems, a course that's well-liked by everybody and using the company's mission. This season, though, the CEO's nine-year-old daughter continues to be identified with Batten disease, and that is all he is able to consider. For the following fiscal year, he'd like the organization to pay attention to Batten disease research rather than weight problems prevention. The HR director, the protagonist from the case, miracles when the effort is much more personal campaign than corporate social responsibility. Could it be ethical for that CEO to request employees to talk about in the family's struggle? Two experts discuss this imaginary case study in R1006L and R1006Z.

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