Case ID: 903A08
Solution ID: 16405

Zhongda Optical Cable Engineering Case Solution

Case Solution

Zhongda Optical Cable Engineering Co. is small businesses that gives optical cable engineering services to companies who're setting up intranet programs inside a province in China. Being an early entrant on the market along with a high-quality company, the organization could charge premium prices. However, the marketplace has transformed, with lots of rivals now supplying similar services. In addition, companies--plus some clients--learned how you can do Zhongda's major task, optical cable welding, on their own. Zhongda has three options: strongly target finish-user accounts, retreat from cable engineering services and concentrate on disbursing cable components, or start manufacturing optical cable welding machines. None could well be an ideal match for Zhongda's abilities, however the prospects for ongoing wealth in the current role are bleak.

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