Released at the beginning of 2005, Zopa is really a peer-to-peer online brokerage that couples British citizens who wish to lend with individuals who wish to borrow. The organization signifies a brand new business design within the retail financial services industry, and also, since Zopa isn't technically a bank and doesn't lend money itself, the main city needs to operate the company are relatively small. In comparison to some traditional full service bank Zopa focuses on merely a couple of steps from the value chain. This case study provides an introduction to the financial service industry, especially banks, within the United kingdom in the year 2006 and just how Zopa, something innovator, is promoting a distinctive position on the market with an innovative business design. Wealthy data especially on banking trends receive. Additional data on key gamers in the market are provided. This data will enable students to build up a great knowledge of the sun and rain of the value innovation and just how technologies have the possibility to change a recognized industry structure and it is key gamers. An emphasis is on the idea of value innovation and sustainable competitive advantage. The case may also be used to deal with the subject of methods incumbent firms should react to new business models.
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