This case continues to be made to examines proper interactions among organizations with various business models. The case views the way a competitor effectively challenged the incumbent inside a platform market based on strong network effects and switching costs. The case enables students to evaluate the pros and cons of eBay's platform business design compared to Amazon's retail business design to judge business design performance when value looped two industry gamers interact to evaluate how Amazon . com broadened its business design and transformed obstacles to entry inside a platform market that creates champion-take-all effects for first moving firm discuss how eBay can react to the brand new competitive dynamic, exploring both tactical and proper interactions and measure the proper implications of eBay's 2011 purchase of GSI Commerce.
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